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Volume
9, Issue 3 |
March 2007 |
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2007 Hopkins and Company, LLC Note
re: links---certain hyperlinks assume that you are registered as a subscriber
to the site. If you are not a subscriber to certain sites, the links will
fail. If you register, the links should work. Also, certain hyperlinks expire
and may not be available when you try to go to the site. Charmed
Wise
executives acknowledge that luck plays a part in success. The proudest
leaders will claim they make their own luck, and can control all factors,
while more humble leaders recognize that despite competence and preparation,
the unexpected happens, sometimes for better and sometimes for worse. We’ve
selected a few stories about executives this month, some of whom appear to
have been lucky, and others unlucky. As you think about their situations,
reflect on how you might have made decisions that led to different outcomes.
When you celebrate Saint Patrick’s Day this month, try to capture a bit of
the luck of the Irish, but let someone else be the designated driver. Fifteen new
books are rated in this issue, beginning on page 5. Two books are highly
recommended with four-star ratings, twelve books are recommended with
three-star ratings, and one book is mildly recommended with a two-star
rating. Visit our 2007 bookshelf at http://www.hopkinsandcompany.com/2007books.html
and see the rating table explained as well as explore links to all 267 books
read or those being considered this year, including 44 that were added to the
list in February. If there’s something missing from the bookshelf that you
think we should be considering or if there’s a book lingering on the Shelf of
Possibility that you think we should read and review sooner rather than
later, let us know by sending a message to books@hopkinsandcompany.com.
You can also check out all the books we’ve ever listed at http://www.hopkinsandcompany.com/All
Books.html. Bittersweet The Saint Valentine’s
Day massacre of JetBlue and the
pain experienced by its customers started on 2/14 and has not yet ended. The
company is “focused on creating a new airline category - an airline that
offers value, service and style.” Until weather problems crippled their
organization in mid-February, they were making good progress. Founder and CEO
David Neeleman announced 2006
results at the end of January saying, “I'm tremendously proud of the efforts
our crewmembers have made in advancing our plan to institutionalize low-cost
carrier spending habits and improve revenue overall - we've made great
progress since the beginning of 2006. We are optimistic about what lies ahead
as we seek to further improve our financial and operating performance.” (http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=955585&highlight=)
Then bad weather struck, and JetBlue stumbled in its actions. Comfy leather seats,
satellite TV and radio, and extra legroom were not enough to please those
customers who were stuck on a runway for 10 hours, or for those who expected
to travel, and found their flights canceled days after the weather cleared.
Neeleman became a media celebrity as he apologized to customers at every
opportunity. He even had the courage to appear on The David Letterman Show (Letterman kept him waiting.)
Competitors who may have felt schadenfreude at JetBlue’s problems found that
to be short-lived after some politicians murmured about Congressional action,
and after JetBlue issued a passenger bill of rights. (You can read the bill
of rights at http://www.jetblue.com/about/ourcompany/promise/index.html.)
Competitors are likely to match JetBlue’s customer-friendly approach with
their own, or face a legislative or regulatory mandate. In either scenario,
costs for airlines will rise because of new promises to compensate customers
for delays and other problems. It’s too early to tell whether or not all of
Neeleman’s actions will made this a case study in good crisis management. In
the short run, the airline that was trying to “bring humanity back to air
travel,” and that treated passengers as customers, will pay a heavy price for
how they handled their business when bad weather struck. Finally, despite
what Neeleman needs to focus on, he does not plan to take medication for his
attention deficit disorder, and feels he’s the best person to lead JetBlue
out of this mess. Customers, shareholders, competitors and business school
case writers will all be watching. Are your customers and employees aware of what your
organization is willing to do in the event that problems arise? Does one of your
competitors provide more clarity in this area than your company? Limits Have you ever driven 65 mph in a 45 mph
zone, or 75 when the posted limit is 55? Have you ever driven a car after
consuming several beers in a few hours? Could any of your actions not reflect
well on your organization? If you haven’t yet been caught, is it because
you’re good or lucky? Impaired How often do you observe first hand the conditions faced
by those in your organization? How do you assess the ways in which your first
line managers implement what you want done? How likely is
it that something will surprise you in the next ninety days? What more
can you and others do to avoid surprises? Fortunate There’s a great cover story about
corporate wellness programs in the 2/26 issue of Business Week (http://www.businessweek.com/magazine/content/07_09/b4023001.htm).
For one executive, the program was a lifesaver. “In
August, Joe Pellegrini got yet
another nagging phone call. It was his health coach, a woman working on
behalf of his employer, the $2.7 billion lawn-care company, Scotts Miracle-Gro
Co. The 48-year-old executive knew the spiel by heart. ‘Have you been to
your doctor yet? When are you going?’ Then the prescription: ‘You need to
lose weight and you really, really need to lower your cholesterol.’
Pellegrini is a supply-chain executive at Scotts' headquarters in When was your last medical check-up? Do you rely on luck
to stay healthy? Have you been charmed with great genes? Are you as healthy
as you appear? What are you doing to avoid nasty health surprises? Do you
need to be nagged? Follow-up
Here’s an
update on stories covered in prior issues of Executive
Times: Ø
We
last checked in on DaimlerChrysler
in the February
2005 issue of Executive Times
when we wondered about how much longer former CEO Jürgen E. Schrempp would lead the company.
His successor, Dr. Dieter Zetsche announced on 2/14: “The Chrysler Team
worked out a comprehensive Recovery and Transformation Plan using all
resources within DaimlerChrysler. In addition to that and in order to
optimize and accelerate the presented plan we are looking into further
strategic options with partners beyond the business cooperation partners
mentioned. In this regard, we do not exclude any option in order to find the
best solution for both the Chrysler Group and DaimlerChrysler.” (http://www.daimlerchrysler.com/dccom/0-5-7164-1-717363-1-0-0-0-0-0-12037-7164-0-0-0-0-0-0-0.html).
The “for sale” sign has
been hung in the side window, and now we’ll be watching to see if there are
any takers. Ø
We
thought that State Farm resolved
the Hurricane Katrina claims in Legacy
Family Executive
transitions are often messy, and when it comes to family transitions, they
can become Shakespearean tragedies or spin out of control like soap operas.
Some executives won’t let go of control, and some family heirs are
ill-prepared to manage effectively. We thought of two successful transitions
in the same family recently when we heard that Charles R. Walgreen, Jr. died in early February at age 100. His
father founded a neighborhood pharmacy on Latest
Books Read and Reviewed: (Note: readers of the web version of Executive Times can click on the book covers to
order copies directly from amazon.com.
When you order through these links, Hopkins & Company receives a
small payment from amazon.com. Click
on the title to read the review or visit our 2007 bookshelf at http://www.hopkinsandcompany.com/2007books.html).
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2007
Hopkins and Company, LLC. Executive Times is published monthly by Hopkins
and Company, LLC at the company’s office at To subscribe to Executive Times,
sign up at www.hopkinsandcompany.com/subscribe.html
and we’ll bill you later. Consider
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include “Compliments of (giver)” with your corporate logo on each copy. About
Hopkins & Company Ø Coaching:
helping individuals or teams find ways to do more of what works for them, and
ways to avoid what's ineffective Ø Consulting:
helping executives solve business problems, especially in the areas of
strategy, service to market, performance and relationship management Ø Communications:
helping executives improve their written and oral messages To engage the services of Hopkins &
Company, call Steve Hopkins at 708-466-4650 or visit www.hopkinsandcompany.com. |
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