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Good to
Great: Why Some Companies Make the Leap … and Others Don’t by Jim Collins Recommendation: •••• |
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Click on title or picture to buy from amazon.com |
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Stop Wasting Time My copy of Jim Collins’ previous book, Built to
Last, is full of underlined passages and notes in the margins. I read it
with great enthusiasm in 1994 and tried to incorporate its messages at the
company where I worked. In what amounts to a prequel to that book, Good to
Great presents the results of five years of research that examines why
some companies go from doing okay to then doing remarkably well. Along with a
team of researchers, Collins dug into US companies that followed this
pattern: fifteen-years of cumulative stock returns at or below the general
market, followed by a transition point, and then returns at least three times
the market over the next fifteen years. Using these criteria, only eleven
companies made the cut. Collins and the team interviewed those companies, and
also matched them with comparison companies to make the point: what
distinguished the great company from a competitor. The results in this book may surprise you.
Leadership took a form that we don’t read about very often. There’s more
simplicity than complexity. Gradual change wins out over radical
transformation. Insights are on many pages. Here’s a sample: “Let me share a
story from the research. At a pivotal point in the study, members of the
research team nearly revolted. Throwing their interview notes on the table,
they asked, ‘Do we have to keep asking that stupid question?’ To find out the right conditions, read the
book. A major insight for many readers will be that we can stop doing some
things that aren’t necessary. Here’s how Collins puts it: “Indeed, the
point of this entire book is not that we should ‘add’ these findings to what
we are already doing and make ourselves even more overworked. No, the point
is to realize that much of what we’re doing is at best a waste of energy. If we
organized the majority of our work time around applying these principles, and
pretty much ignored or stopped doing everything else, our lives would be
simpler and our results vastly improved.” So, stop wasting time. Read this book and
learn about the three circles and the flywheel. Highly recommended. Steve Hopkins, February 1, 2002 |
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ã 2002 Hopkins and Company, LLC |
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